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Q Are you following and/or subscribing to any hospitality brands’ official social media pages? Based on your experiences and/or credible sources (e.g., news articles, academic papers, etc.), please provide an example of a hospitality brand that effectively interacts with customers using social media.

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Yes, I am following to some hospitality brands’ official social media pages like those of Bellagio Hotel, Hyatt hotel, and Hilton Hotels & Resorts. Hilton Hotels & Resorts has an official social media page in Facebook as well as in Twitter. There is also the presence of the official website of the Hilton Hotels & Resorts from where the customers can get information about the things they want to know. Social media is effectively utilized by Hilton Hotels & Resorts to interact with existing and new customers.

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